CV Saku Allén

Actually, I didn’t choose marketing, marketing chose me.

I’ve been keen on IT and digital content throughout my life but still, l was surprised when that question was asked: “Would you like to take this marketing coordinator position? If we both feel happy after 6 months, let’s make it permanent”.

Now over 15 years later I’ve been marketing products and people, for consumers and businesses, creating brands and keeping them vivid. I feel most at home in digital, but things I’ve designed have also been printed everywhere from magazines to coffee mugs and 5 stories high banners on shopping center walls, at the heart of Helsinki.

Hand in hand with marketing, my passion for websites has always been present. Besides creating dozens of websites as a freelance web developer, I’ve administrated webpages for all my employers. And even done full site renewals for some, from scratch. Over the years many different content management systems have become familiar, but WordPress is my go-to these days.

Communications Specialist @ GRK Infra Oyj / 2024 - present

- Internal communications
- Brand management
- External marketing
- Visual communication
- Member of Business Technology Management Team (BTMT)
- IPO / IR

Marketing Coordinator @ LapWall Oyj / 2021 - 2024 (2 yrs 11 mos)

I was responsible for the implementation of marketing in a company listed on the Nasdaq Helsinki First North marketplace. Managing the company's brand, social media channels (Meta, LinkedIn, X, Youtube), online and print materials, Google Analytics and Ads, the Seidat presentation platform and general sales support. I was also responsible for the company's website.

My job description was visually focused. I created LapWall's brand book and graphic instructions. Thanks to my vision, slightly outdated brand image has developed into a modern and believable one. I took care of the aerial photography of project sites with a drone and also did still and video shooting of events.

When LapWall was listed in March 2022, I played a significant role in IPO marketing, communications and information implementation to investor pages.

My employment ended due to production and financial reasons.

AD & Online Producer @ Radio NRJ Finland Oy / 2012 - 2020 (7 yrs 11 mos)

I acted as the guardian of the brands of two radio channels, taking care of the correct use of logos and other graphic elements in accordance with strict international guidelines. NRJ Group operates internationally in more than 20 countries and brands are of great value to it, so the task was quite responsible.

In practice, I was involved in almost everything that happened on the channel. The daily tasks were content production in the form of graphics and videos for social media, websites and advertising banners.

One of my biggest projects was the renewal of the websites of both radio channels, which I designed and implemented in-house, to fully meet the wishes of the program side. The idea of video podcasts, their practical technical implementation and regular production should also be counted as my success. An idea that many other radio channels soon copied.

I received a lot of praise for my speed and impressive implementations, within the available time. I received special praise from partners, such as record companies and event organizers, for how seamlessly I combined their elements and our own elements in graphic implementations, respecting both parties values.

My employment ended due to production and financial reasons.

IT / Marketing coordinator @ Cora Refinish Oy / 2004 - 2012 (7 yrs 11 mos)

I was responsible for the entire company's IT functions for a long time, and in addition I worked as sales support, in the form of all marketing measures. In addition to digital materials, I was responsible for print ads, brochures and translation work. Writing technical, but easy-to-read and understandable text became familiar when working with industry products.

On the IT side, I led the introduction of a new resource planning system and acted as its technical support. In addition, I was responsible for the launch, marketing and training of color mixing software for customers nationwide.

Freelance Art Director @ Active Physique Convention / 2018 - 2019 (1 yr)

Art Director for Active Physique Convention 2019.

Website design, development and administration. Social media and print material design.

Freelance Web Developer / 2010 →

Freelance website design, development and administration for various customers, for example:

Ju-jutsuklubi.fi
Automax.fi
Pew-Pew.fi
Lovefood.fi
Ylikivatkodit.fi

..and dozens more. I use WordPress, Elementor and WooCommerce.